Ai+ Smartphone has unveiled its most aggressive product expansion yet with the launch of the Nova Series in India, headlined by the Nova 2 Ultra a feature-packed 5G smartphone priced at ₹14,999. Announced on April 9 in New Delhi, the launch marks the company’s transition from a smartphone-focused brand to a broader connected ecosystem player, introducing not only three new smartphones but also a tablet, audio devices, and wearable technology.
At the center of the announcement is the Nova 2 Ultra, positioned as a high-value offering in the competitive sub-₹15,000 segment. With features such as a 6000mAh battery, AMOLED display with up to 144Hz refresh rate, MediaTek Dimensity 7400 chipset, and AI-powered camera system, the device reflects a growing trend of premium specifications entering the budget category.
The Nova Series includes three devices Nova 2, Nova 2 Ultra, and Nova Flip each targeting different user segments while maintaining a shared focus on performance, design, and accessibility. The Nova 2 Ultra will go on sale starting April 17, while the Nova 2 becomes available on April 14. The Nova Flip, a foldable-style smartphone, is scheduled for release in May.
Also read: Apple’s First Foldable iPhone Nears Launch: Expected Price, Features, and Market Impact
A Closer Look at Nova 2 Ultra
The Nova 2 Ultra emerges as the flagship of the series, combining performance-driven hardware with design-focused enhancements. It features a 6.78-inch AMOLED display with 1.5K resolution, offering up to 144Hz refresh rate and peak brightness of 2500 nits, making it suitable for high-performance gaming and media consumption.
Under the hood, the device is powered by the MediaTek Dimensity 7400 processor built on a 4nm architecture, paired with up to 8GB RAM and 128GB storage. The inclusion of VC cooling technology and dedicated gaming triggers highlights its positioning toward mobile gamers and power users.
On the imaging front, the smartphone is equipped with a 50MP Sony IMX752 primary sensor with optical image stabilization (OIS), supported by an 8MP ultra-wide lens and a 13MP front camera. AI enhancements enable scene recognition, improved low-light performance, and optimized image processing.
The device packs a 6000mAh battery with 33W fast charging support, aiming to deliver all-day usage. Additional features include dynamic NxtHalo lighting, in-display fingerprint sensor, and customizable shortcut options.
Nova Series: Expanding Product Diversity
Alongside the Ultra variant, Ai+ introduced the Nova 2 as an entry-level 5G device starting at ₹8,999. It offers a 120Hz display, 50MP camera, and a 6000mAh battery, targeting users seeking reliability at an affordable price point.
The Nova Flip, priced at ₹29,999, introduces a nostalgic flip-style form factor combined with modern hardware. It features a 6.9-inch AMOLED inner display, a secondary cover screen, and is powered by the MediaTek Dimensity 7300 chipset. The device also includes a 32MP front camera and 50MP rear setup, aiming to blend style with functionality.
All smartphones in the Nova lineup run on Android 16 (except the Flip, which runs Android 15) with NxtQuantum OS, emphasizing a clean interface and privacy-focused features such as the NxtPrivacy Dashboard.
Beyond Smartphones: Building a Connected Ecosystem
The launch also marks Ai+’s expansion into a broader ecosystem. The company introduced the PulseTab tablet, priced at ₹9,999, featuring a 10.95-inch FHD display with 90Hz refresh rate, quad speakers, and an 8000mAh battery.
Additionally, Ai+ unveiled new audio and wearable products, including NovaPod Beats with active noise cancellation and health tracking, NovaPods Air for everyday use, and the RotateCam 4G smartwatch featuring a rotating camera and standalone connectivity.
This ecosystem strategy reflects the company’s intent to create an interconnected experience across devices, extending beyond smartphones into AIoT (Artificial Intelligence of Things).
Industry / Market Impact
The launch of the Nova 2 Ultra at ₹14,999 signals intensifying competition in India’s budget smartphone market, where brands are increasingly pushing premium features into lower price brackets.
Features like AMOLED displays, high refresh rates, large batteries, and AI-powered cameras were once reserved for mid-range or flagship devices. By bringing these into the sub-₹15,000 segment, Ai+ is challenging established players and potentially resetting consumer expectations.
The inclusion of IP ratings, advanced cooling systems, and near-flagship chipsets in budget devices indicates a shift toward value-driven innovation, especially in price-sensitive markets like India.
Why This Matters
Ai+’s strategy reflects a broader industry movement toward ecosystem-driven growth. Instead of focusing solely on individual devices, the company is positioning itself as a provider of integrated digital experiences.
With over one million users reportedly acquired within a year, the brand is leveraging its early traction to expand aggressively across categories. The introduction of NxtQuantum OS also aligns with India’s push for locally developed technology platforms, emphasizing data privacy and digital sovereignty.
For consumers, this means increased access to high-performance devices at lower costs, along with tighter integration between gadgets.
What Happens Next
The success of the Nova Series particularly the Nova 2 Ultra will likely depend on real-world performance, software optimization, and after-sales support. Sales beginning mid-April will offer the first indication of market reception.
Looking ahead, the May launch of the Nova Flip and PulseTab, along with ecosystem products, will test Ai+’s ability to sustain momentum beyond smartphones. If successful, the company could establish itself as a serious contender in both the budget smartphone segment and the emerging connected device ecosystem space.