India’s Entry-Level Smartphone Market Crashes 59% as Rising Memory Prices Trigger Forced Premiumization
India’s smartphone market entered a period of sharp structural change in the first quarter of 2026, with soaring memory component costs and weak consumer demand reshaping buying patterns across the country. According to IDC’s latest quarterly tracker, smartphone shipments in India fell 4.1% year-on-year to 31 million units, but the biggest disruption came in the … Read more