Nothing’s sub-brand CMF has expanded its wearable portfolio in India with the launch of the CMF Watch 3 Pro, a feature-packed smartwatch aimed at the affordable premium segment. Priced starting at Rs 6,999 under an introductory offer, the new smartwatch arrives with upgrades focused on fitness tracking, AI-powered features, GPS accuracy, and battery endurance. The launch signals CMF’s growing ambition to compete aggressively in India’s highly competitive smartwatch market, where buyers increasingly expect premium features at budget pricing.
The CMF Watch 3 Pro succeeds the Watch 2 Pro and introduces a refined design language, a larger AMOLED display, dual-band GPS support, advanced health monitoring, and built-in ChatGPT integration through the Nothing ecosystem. While the company has retained the circular dial aesthetic, it has removed the interchangeable bezel system seen on the previous generation in favor of a more durable fixed design.
The smartwatch will go on sale in India starting May 8 via Flipkart and will be available in Light Grey, Light Green, Dark Grey, and Orange colour options.
CMF Watch 3 Pro Brings Major Hardware and Design Upgrades
The Watch 3 Pro features a metal chassis paired with swappable liquid silicone straps, giving the device a more premium feel than many rivals in its price category. CMF says the redesign was intended to improve durability while also offering a cleaner and more cohesive appearance.
The smartwatch sports a 1.43-inch AMOLED display with a 466 x 466 resolution, 60Hz refresh rate, and brightness levels reaching around 650–670 nits. The display also supports always-on mode and more than 120 watch faces, including interactive and customizable options.
The design language varies slightly depending on the colour variant. The Orange version adopts a sportier look with pronounced grooves around the bezel, while the Dark Grey option keeps things understated with minimal branding. Navigation is handled through a rotating crown that supports both scrolling and press actions for a more tactile user experience.
CMF has also included an IP68 rating for water and dust resistance, making the smartwatch suitable for workouts and daily outdoor use.
Also read: NoiseFit Diva Araya Smartwatch Launched in India with Jewellery-Inspired Design and AMOLED Display
AI Coaching, Health Tracking and Smart Features Take Center Stage
One of the biggest highlights of the CMF Watch 3 Pro is its expanded AI and fitness ecosystem. The smartwatch supports 131 sports modes and can automatically detect seven activities without manual input.
The wearable introduces an AI-powered running coach capable of generating personalized training plans lasting between eight and sixteen weeks. According to CMF, the system adapts dynamically based on the user’s performance and recovery metrics, helping runners improve endurance, VO2 max, or fat-burning efficiency.
For outdoor fitness tracking, the Watch 3 Pro adds dual-band GPS with support for L1 and L5 frequencies alongside multiple satellite systems including GLONASS, Galileo, QZSS, and BeiDou. Early impressions suggest faster location locking and improved route accuracy compared to budget competitors.
Health monitoring features include:
- Heart rate tracking
- Blood oxygen (SpO2) monitoring
- Sleep analysis with nap detection
- Stress tracking
- Guided breathing exercises
- Hydration reminders
- Sedentary alerts
- Menstrual cycle tracking
- Active Score metrics based on MET data
CMF claims the new optical sensor improves workout tracking accuracy by up to 7 percent and resting measurements by up to 3 percent compared to the previous generation.
The smartwatch also integrates with ChatGPT through the Nothing X app, enabling voice-based queries and reminders. Additional smart features include Bluetooth calling, voice recording with transcription, quick replies, gesture shortcuts, music controls, and compatibility with Strava, Apple Health, and Google Health Connect.
Also read: NASA Artemis Watch 2.0 Brings Coding and Space Tech to Your Wrist Amid Artemis II Buzz
Battery Life and Connectivity
The CMF Watch 3 Pro is powered by a 350mAh battery that CMF claims can deliver up to 13 days of typical usage or 10 days under heavier workloads. With always-on display enabled, battery life is rated at approximately 4.5 days.
The company also claims the smartwatch can last up to 60 days in power-saving mode and support nearly 18 hours of continuous Bluetooth calling. Charging the device through the included magnetic charger reportedly takes around 100 minutes.
Connectivity is handled through Bluetooth 5.3, and the smartwatch supports devices running Android 6.0 or later and iOS 13 or later.
Also read: Samsung Galaxy Watch Battery Drain Issue Sparks User Frustration Across Multiple Models
Expert Analysis / What This Means
The CMF Watch 3 Pro reflects a broader shift happening in the smartwatch industry, where AI-driven software features are becoming just as important as hardware specifications. Budget smartwatches traditionally focused on basic fitness tracking and notifications, but CMF is now pushing advanced capabilities such as dual-band GPS, adaptive coaching, and ChatGPT integration into the sub-Rs 10,000 category.
For users, this means premium-grade fitness and smart features are becoming increasingly accessible without needing to invest in flagship wearables from larger brands. The inclusion of AI coaching could particularly appeal to casual fitness enthusiasts who want structured guidance without paying for dedicated coaching platforms or premium fitness subscriptions.
The launch also intensifies competition in India’s affordable smartwatch segment, where brands are racing to differentiate through software ecosystems rather than just display size or battery life. CMF’s integration with the Nothing X app and third-party health platforms positions the Watch 3 Pro as part of a connected device ecosystem rather than a standalone gadget.
Compared to earlier generations of budget wearables, the addition of dual-band GPS is especially notable because accurate route tracking has traditionally been reserved for significantly more expensive fitness watches. If CMF’s real-world tracking accuracy and battery claims hold up during extended usage, the Watch 3 Pro could pressure rivals to upgrade hardware standards across the category.
At the same time, long-term reliability of AI insights, health accuracy, and software optimization will likely determine whether the device succeeds beyond initial market hype.
Industry / Market Impact
India remains one of the world’s largest smartwatch markets, particularly in the affordable segment dominated by price-sensitive consumers. CMF’s aggressive pricing strategy places the Watch 3 Pro directly against offerings from Noise, boAt, Fire-Boltt, and Amazfit.
However, CMF appears to be differentiating itself through ecosystem integration and software intelligence rather than competing solely on pricing. The inclusion of ChatGPT support and advanced GPS technology could help the company position itself closer to premium fitness-focused brands while still retaining affordability.
The smartwatch also strengthens Nothing’s broader ecosystem strategy in India, where the company has been steadily expanding beyond smartphones into audio devices and wearables.
What Happens Next
The success of the CMF Watch 3 Pro will likely depend on real-world performance over time, especially in areas such as battery consistency, GPS reliability, and health tracking precision.
Industry observers will also closely watch user adoption of AI-driven smartwatch features. While AI integration has become a major marketing trend, long-term user engagement with these tools remains uncertain across the wearable industry.
Full-scale reviews and consumer feedback in the coming weeks are expected to provide clearer insight into whether CMF’s latest wearable can genuinely outperform rivals in everyday usage rather than just on paper specifications.