ASUS has strengthened its enterprise computing portfolio in India with the launch of its new ExpertBook Ultra, ExpertBook P5, and ExpertBook P3 laptops, targeting a wide spectrum of business users from senior executives to small and mid-sized enterprises. The rollout marks a significant push into AI-enabled commercial computing, with the lineup built around Intel Core Ultra processors, enhanced durability standards, and on-device AI features designed for productivity, security, and remote work environments.
The new ExpertBook series arrives at a time when demand for AI-powered PCs is accelerating across corporate India, with businesses increasingly prioritizing local AI processing, stronger security controls, and lightweight yet high-performance machines for hybrid work environments.
Also read: iPhone 18 Pro Leak Reveals Thicker Camera Design and DSLR-Style Upgrade Ahead of Launch
Flagship Focus: ExpertBook Ultra Targets Premium Executive Mobility
At the top of the lineup, the ASUS ExpertBook Ultra is positioned as a flagship ultralight business laptop for executives and frequent travelers. Weighing just 0.99 kg and measuring 10.9 mm in thickness, the device is built using AZ31B magnesium-aluminium alloy and reinforced with a 9H nano-ceramic coating for improved durability and scratch resistance.
The laptop features a 14-inch 3K (2880×1800) Tandem OLED touchscreen with a 120Hz variable refresh rate and peak HDR brightness of up to 1400 nits, designed to remain legible even in bright outdoor conditions. A matte Corning Gorilla Glass Victus layer with nano-etching helps reduce glare.
Under the hood, it is powered by up to Intel Core Ultra Series 3 processors paired with integrated Intel Arc graphics. The system supports up to 64GB LPDDR5X RAM and up to 2TB PCIe Gen 5 SSD storage, placing it among the most performance-oriented business laptops in ASUS’s portfolio.
Power efficiency is supported by a 70Wh battery with 90W fast charging, which can deliver up to 50% charge in approximately 30 minutes. Some configurations also claim extended battery endurance suitable for all-day usage scenarios.
ASUS is also emphasizing AI-driven productivity through its MyExpert AI suite, which includes tools such as meeting summarization, real-time translation, and document assistance running directly on-device. Security is reinforced with TPM 2.0, biometric authentication via fingerprint sensors or IR cameras, and MIL-STD-810H durability certification.
The ExpertBook Ultra is currently available for pre-order on Flipkart at a starting price of ₹2,39,990, with launch offers including extended warranty, accidental damage protection, EMI benefits, and exchange discounts.
Also read: Vivo X300 Ultra India Launch Confirmed as Premium Camera Flagship Push Intensifies
ExpertBook P5 and P3: Scaling AI PCs for Mainstream Business Users
Alongside the flagship model, ASUS has introduced the ExpertBook P5 and ExpertBook P3, designed to address mid-range enterprise and SMB requirements with a balance of performance, scalability, and affordability.
The ExpertBook P5 is positioned as a high-end productivity laptop powered by up to Intel Core Ultra Series 2 processors with a dedicated NPU for AI acceleration. It is also marketed as a Copilot+ PC, enabling deeper integration with AI-assisted workflows such as content creation, coding support, and creative software acceleration.
It features a 14-inch 2.5K (2560×1600) IPS display with a 144Hz refresh rate, offering improved smoothness for document-heavy workflows and multitasking environments. The system supports up to 32GB RAM and dual PCIe 4.0 SSD slots, along with a 63Wh battery and a lightweight chassis of around 1.27 kg.
The ExpertBook P3, on the other hand, targets cost-sensitive enterprise users and small businesses. It is powered by Intel Core Ultra Series 2 or lower-tier configurations depending on variant and comes in 14-inch and 16-inch display options with WUXGA IPS panels.
Built with durability in mind, it includes spill-resistant keyboards, reinforced ports, and long-life key switches rated for heavy usage. Additional enterprise-focused features include AI-powered noise cancellation for video calls, a 180-degree hinge for collaborative work, and MIL-STD-810H certification for durability.
The P3 also supports up to 96GB DDR5 RAM and dual PCIe 4.0 SSD storage, making it a scalable option for IT-managed environments.
Pricing starts at ₹2,14,990 for the ExpertBook P5 and ₹94,990 for the ExpertBook P3, with limited-time launch discounts available on select configurations.
AI and Enterprise Security Take Center Stage
A defining theme across the new ASUS ExpertBook lineup is the integration of AI at the hardware level. The combination of Intel Core Ultra CPUs with integrated NPUs allows workloads such as translation, summarization, and creative processing to run locally on-device, reducing reliance on cloud services and improving responsiveness.
ASUS has also expanded its enterprise software stack through ExpertGuardian and MyExpert AI tools, enabling IT administrators to remotely manage devices, enforce security policies, and optimize fleet performance across organizations.
Security remains a core selling point, with all three models featuring TPM 2.0 modules, biometric authentication, and enterprise-grade endpoint protection. These additions align with increasing enterprise demand for secure hybrid work ecosystems where sensitive data is processed locally.
What Happens Next for ASUS in India’s Business PC Market
With this launch, ASUS is clearly positioning itself as a stronger competitor in India’s premium and enterprise laptop segment, directly challenging established business-focused brands. The ExpertBook Ultra competes in the ultra-premium executive category, while the P5 and P3 target the broader commercial and SMB markets.
Industry positioning suggests ASUS is betting on AI-driven computing as the next major shift in enterprise hardware, where on-device intelligence and long-term service support become as important as raw specifications. The availability of scalable configurations and extended enterprise support packages further signals a push toward institutional adoption, particularly in IT-managed environments.
As businesses continue upgrading fleets for hybrid work and AI-enabled workflows, the ExpertBook series is likely to play a key role in ASUS’s commercial growth strategy in India.